The Great in Every Girl
Since 1985, Pace has been a leading advocate, providing programs that help girls and young women thrive. Beginning as only one center in Jacksonville, Florida, Pace has successfully grown to serve girls in 23 locations in Florida, Georgia and South Carolina. As the organization expanded its presence and brand to go national, they needed support to revitalize and standardize their creative materials across centers. I collaborated with them as their lead creative consult and designer to develop impact reports, refreshed brand guidelines, monthly social media content, and a total refresh of their website.
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Print / Web / Social Media
Role
Designer
Agency
Fenton
2021-22
My Approach
Contributed to a robust research and discovery phase which uncovered persistent trends, such as a lack of consistency in brand materials between the national office and local centers.
Generated strategic recommendations on how to streamline communications across centers, through refreshed brand guidelines, website updates, and unified social media channels.
Quickly implemented designs, tailored by client feedback and discussion, into high-quality outputs that were shared out to 23+ centers.
The Outcome
The 2021 Impact Report positioned Pace’s CEO, Mary Marx, as a critical thought leader, landing coverage in national outlets such as Philanthropy News Digest, Ms. Magazine and a profile in Scripps Media’s The Race, which aired on 61 television stations in 41 markets. The Pace team was so thrilled with the design, strategy, and reception of the 2021 Impact Report, that they renewed and expanded our work together. The refreshed website continues to serve Pace to this day.
✽ 16-page impact report containing stories from 2021 program participants, letters from the executive team, media coverage highlights, financial summary, and donor information
Distributed to Pace’s network of program participants, donors, and funders
✽ Web version of the 2021 impact report
✽ 2022 impact report
✽ Refreshed brand guidelines, including updated brand positioning, expanded color palette, photography guidelines, type hierarchy and style, and implementation tips
(left) refreshed guidelines
(right) old guidelines
✽ Monthly social media content
